{"title":"A.F.T.W. WINTER","description":"\u003ch2 data-start=\"195\" data-end=\"228\"\u003e\u003cstrong data-start=\"198\" data-end=\"228\"\u003ePUMPLIFE — AFTW COLLECTION\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"230\" data-end=\"269\"\u003eAFTW stands for \u003cstrong data-start=\"246\" data-end=\"268\"\u003eAin’t For The Weak\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"384\"\u003eThis collection is where PumpLife drops the filter.\u003cbr data-start=\"322\" data-end=\"325\"\u003eHard graphics. Real attitude. Zero interest in mass appeal.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"548\"\u003eBuilt on heavyweight cotton with a relaxed fit, the AFTW Collection is made for after-hours, knock-offs, and the people who live the job — not just talk about it.\u003c\/p\u003e\n\u003cp data-start=\"550\" data-end=\"605\"\u003eIf you know, you know.\u003cbr data-start=\"572\" data-end=\"575\"\u003eIf you don’t — keep scrolling.\u003c\/p\u003e\n\u003cp data-start=\"607\" data-end=\"639\"\u003eNo explanations.\u003cbr data-start=\"623\" data-end=\"626\"\u003eNo apologies.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"684\"\u003e\u003cstrong data-start=\"641\" data-end=\"660\"\u003ePumpLife — AFTW\u003c\/strong\u003e\u003cbr data-start=\"660\" data-end=\"663\"\u003e\u003cem data-start=\"663\" data-end=\"684\"\u003eAin’t For The Weak.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"untitled-feb4_23-57","title":"THE ORIGINALS — CREW NECK","description":"\u003chr data-start=\"132\" data-end=\"135\"\u003e\n\u003ch2 data-start=\"137\" data-end=\"169\"\u003e\u003cstrong data-start=\"140\" data-end=\"169\"\u003eTHE ORIGINALS — CREW NECK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"171\" data-end=\"218\"\u003eThis is the one you reach for without thinking.\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"414\"\u003eThe Originals Crew Neck is built for everyday wear — early starts, long days, and cold knock-offs. Heavyweight fleece with a structured feel that holds its shape and wears in over time, not out.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"613\"\u003eClassic crew-neck cut with a relaxed fit through the body and sleeves. Ribbed collar, cuffs, and hem to keep it locked in without restriction. Tough enough for work, clean enough for anywhere else.\u003c\/p\u003e\n\u003cp data-start=\"615\" data-end=\"658\"\u003eNo trends.\u003cbr data-start=\"625\" data-end=\"628\"\u003eNo updates.\u003cbr data-start=\"639\" data-end=\"642\"\u003eNo replacements.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"746\"\u003eThis is a staple piece — part of the uniform for those who live it, not talk about it.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"803\"\u003e\u003cstrong data-start=\"748\" data-end=\"776\"\u003ePumpLife — The Originals\u003c\/strong\u003e\u003cbr data-start=\"776\" data-end=\"779\"\u003e\u003cem data-start=\"779\" data-end=\"803\"\u003eIt ain’t for the weak.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pumplife","offers":[{"title":"Black \/ S","offer_id":44948478918832,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ S","offer_id":44948478951600,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":44948489863344,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":44948489896112,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":44948489928880,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44948489961648,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44948489994416,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 4XL","offer_id":44948490027184,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 5XL","offer_id":44948490059952,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ M","offer_id":44948490092720,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ L","offer_id":44948490125488,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ XL","offer_id":44948490158256,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ 2XL","offer_id":44948490191024,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ 3XL","offer_id":44948490223792,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ 4XL","offer_id":44948490256560,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true},{"title":"Gray \/ 5XL","offer_id":44948490289328,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/2380\/9176\/files\/6E80A7A5-A48F-4883-AACC-0EC421760084.jpg?v=1770210558"},{"product_id":"vida-de-bomba-1","title":"VIDA DE BOMBA","description":"\u003cp\u003eVida De Bomba. 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No borders.\u003c\/p\u003e","brand":"pumpylife","offers":[{"title":"Grey \/ S","offer_id":44948959232176,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":44948959264944,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ M","offer_id":44948959527088,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ L","offer_id":44948959559856,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ XL","offer_id":44948959592624,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":44948959625392,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":44948959658160,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 4XL","offer_id":44948959690928,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 5XL","offer_id":44948959723696,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":44948959756464,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ L","offer_id":44948959789232,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ XL","offer_id":44948959822000,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":44948959854768,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":44948959887536,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 4XL","offer_id":44948959920304,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 5XL","offer_id":44948959953072,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/2380\/9176\/files\/12F9662F-210E-4734-BBE3-054A7DD2488D.jpg?v=1770209381"},{"product_id":"iron-will-hoodie","title":"IRON WILL HOODIE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"4bbd5ffe-d608-4444-b405-9b9ec1ea53f5\" data-testid=\"conversation-turn-40\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"62915cb0-257e-4ad8-9cbe-bafecce2f9cd\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003ch3 data-start=\"790\" data-end=\"816\"\u003e\u003cstrong data-start=\"794\" data-end=\"814\"\u003eIRON WILL HOODIE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"817\" data-end=\"845\"\u003e\u003cem data-start=\"817\" data-end=\"845\"\u003eAin’t For The Weak Edition\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"847\" data-end=\"915\"\u003eThis piece is built around one thing — staying solid when it counts.\u003c\/p\u003e\n\u003cp data-start=\"917\" data-end=\"1160\"\u003eThe \u003cstrong data-start=\"921\" data-end=\"941\"\u003eIron Will Hoodie\u003c\/strong\u003e is part of the \u003cstrong data-start=\"957\" data-end=\"987\"\u003eAin’t For The Weak Edition\u003c\/strong\u003e, representing discipline, pressure, and the mindset required to last in this game. No humour, no noise — just a statement worn by people who carry weight without complaint.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1302\"\u003eHeavyweight fleece with a relaxed, structured fit. Built to hold warmth, hold shape, and handle real wear through long days and cold starts.\u003c\/p\u003e\n\u003cp data-start=\"1304\" data-end=\"1339\"\u003eThis isn’t fashion.\u003cbr data-start=\"1323\" data-end=\"1326\"\u003eIt’s resolve.\u003c\/p\u003e\n\u003cp data-start=\"1341\" data-end=\"1377\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1353\"\u003ePumpLife\u003c\/strong\u003e\u003cbr data-start=\"1353\" data-end=\"1356\"\u003e\u003cem data-start=\"1356\" data-end=\"1377\"\u003eAin’t For The Weak.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-start=\"1379\" data-end=\"1382\"\u003e\n\u003ch3 data-start=\"1384\" data-end=\"1439\"\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"pumpylife","offers":[{"title":"Grey \/ S","offer_id":44948967063728,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":44948967096496,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ M","offer_id":44948967325872,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ L","offer_id":44948967358640,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ XL","offer_id":44948967391408,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":44948967424176,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":44948967456944,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 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5XL","offer_id":44949018312880,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0436\/2380\/9176\/files\/D1078BCE-2613-48EA-8867-865A64B896E3.jpg?v=1770209382"},{"product_id":"line-man","title":"LINE MAN","description":"\u003ch2 data-start=\"249\" data-end=\"273\"\u003e\u003cstrong data-start=\"252\" data-end=\"271\"\u003eLINE MAN HOODIE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-start=\"274\" data-end=\"306\"\u003e\u003cem data-start=\"278\" data-end=\"306\"\u003eAin’t For The Weak Edition\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"308\" data-end=\"346\"\u003eThis one’s for the blokes on the hose.\u003c\/p\u003e\n\u003cp data-start=\"348\" data-end=\"518\"\u003eThe \u003cstrong data-start=\"352\" data-end=\"371\"\u003eLine Man Hoodie\u003c\/strong\u003e represents the hardest position on the job — carrying weight, controlling pressure, and doing the work that doesn’t get seen but always gets felt.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"702\"\u003ePart of the \u003cstrong data-start=\"532\" data-end=\"562\"\u003eAin’t For The Weak Edition\u003c\/strong\u003e, this piece is about respect for the role. No hype, no bullshit — just recognition for the ones who take the load and keep the pour moving.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"850\"\u003eHeavyweight fleece with a relaxed, structured fit. Built to hold warmth, hold shape, and stand up to real wear from early starts to late finishes.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"926\"\u003eIf you’ve done it, you know.\u003cbr data-start=\"880\" data-end=\"883\"\u003eIf you haven’t — you’ll never fully get it.\u003c\/p\u003e\n\u003cp data-start=\"928\" data-end=\"964\"\u003e\u003cstrong data-start=\"928\" data-end=\"940\"\u003ePumpLife\u003c\/strong\u003e\u003cbr data-start=\"940\" data-end=\"943\"\u003e\u003cem data-start=\"943\" data-end=\"964\"\u003eAin’t For The Weak.\u003c\/em\u003e\u003c\/p\u003e","brand":"pumpylife","offers":[{"title":"Grey \/ S","offer_id":44949036499120,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Black \/ S","offer_id":44949036531888,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ M","offer_id":44949036564656,"sku":null,"price":149.0,"currency_code":"AUD","in_stock":true},{"title":"Grey \/ 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